Google Alerts is one the most powerful Google service for people (especially bloggers) who want to stay ahead of the competition. Google Alerts will notify you, via email or RSS feed, whever a particular search returns new results, or whenever something happens in your niche or topics that matter to you. You can configure everything from the frequency of the search to the number of terms searched for. How about check it out and configure the service at Google Alerts or give this few samples a try and let see how useful Google alerts for you.

• Vanity Searches, Want to see who’s talking about you online? Set up a search for your name, nickname, you site name, or handle to find out why your ears are burning.
• Follow Your Favorite Team/Celebrity/Topic- A search based on the subjects you’re  passionate about set to a daily update will send an auto-generated custom newsletter to your mailbox.
• Add a Search to your RSS Reader-Once you’ve created a Google Alerts, you can find its unique RSS feed on the results page. Once you have that, you can add it to any RSS reader you use.

What do you think? How about knowing that Google Alerts are also helping Motley Crue rocker Tommy Lee keep track of his ex-wife Pam Anderson. Here’s what Pam had to say:

“I can’t get rid of him. For some reason, Tommy has me Google Alerted. He’ll always be like, ‘What’s this?’ ‘What’s this?’ He gets every single thing. And I’m like, ‘Honey! Stop Google Alerting me!’ He loves me. I love him. But I don’t Google Alert him!” The Source